Daisy Melendez joined Santa Barbara Coastal Advisors with the goal of becoming a Financial Advisor. After receiving her B. S. in Actuarial Science from the University of California, Santa Barbara, she went on to obtain her Certified Financial Planner (CFP®) designation.
Raised in a community not traditionally exposed to financial planning, Daisy understands firsthand how overwhelming and inaccessible the financial world can feel. Her background fuels her mission to make financial planning clear, approachable, and achievable for every client—no matter their starting point.
Known for her education-forward approach, she ensures clients fully understand their financial plans and feel confident making decisions about their futures. Daisy specializes in comprehensive planning, retirement strategies, investment management, and long-term wealth building. She also focuses on integrating investment planning with estate and tax considerations to ensure a well-coordinated approach.
Daisy is a Financial Advisor with Cetera Wealth Services, LLC, a broker-dealer firm and member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). She provides advisory services through Cetera Investment Advisers LLC, a Registered Investment Adviser offering financial planning and investment guidance through its representatives. She is also an active member of the Financial Planning Association.
In her free time, Daisy enjoys training for her next half-marathon, practicing yoga, and spending time with her four-legged companion, Luna.